Saudi Arabia Enchanted by K-Beauty: Dr. Melaxin Shines at Beautyworld Saudi Arabia 2025"
Dr. Melaxin, a leading name in K-beauty derma-cosmetics operated by Brand 501 Co., Ltd., made a strong impact at Beautyworld Saudi Arabia 2025, held in Riyadh from April 21 to 23. With the goal of accelerating its entry into the Middle Eastern market, the brand showcased its most acclaimed products to an enthusiastic audience. At the exhibition, Dr. Melaxin highlighted its flagship products, Peel Shot Gommage Ampoule in Rice and Black Rice variants, and Dubai Chocolate Clay Mask Pack. These innovative formulations captivated attendees, earning praise for their effectiveness and unique concepts. The Peel Shot Gommage Ampoule, inspired by the traditional practice of cleansing with rice water, features a gentle gommage-type texture infused with nourishing white and black rice extracts. It gives visible exfoliation results while delivering deep moisture and nutrients, making it ideal for sensitive skin. Already praised in the U.S. and European markets, its introduction to the Middle East marks a significant step for the brand. The Dubai Chocolate Clay Mask Pack, created with Middle Eastern consumers in mind, offers a luxurious home care experience. Inspired by the famous Dubai chocolate, it features a rich scent and texture. Infused with charcoal and tannin, it effectively removes impurities and revitalizes the skin that drawing strong interest from local buyers and consumers. Dr. Melaxin representative commented, “Saudi Arabia has shown a growing interest in K-beauty skincare, with increasing demand for premium products. Through this exhibition, we aim to raise brand awareness and build strong partnerships with local collaborators who understand the Middle Eastern market.” Building on the momentum from Beautyworld Saudi Arabia 2025, Brand 501 plans to refine its product strategies and marketing tailored specifically for the region, while also expanding into neighboring markets such as the UAE and Qatar. As Dr. Melaxin’s products continue to blend advanced K-beauty technology with aesthetic sensibility, the brand’s next steps are capturing significant attention from Saudi consumers. 최지원 기자beauty shines saudi arabia beauty derma middle eastern
